• w.b reaves is known for his brand-building efforts for some of the world's most recognized companies. He has created award winning design and advertising for Lands End, Kraft, Frito-Lay, Gatorade, North American Salt, Mrs. Fields, TCBY, State Farm, Case Western Reserve University, McDonald's, KFC, Anheuser-Busch, JCPenney, The Home Depot, Qwest, Dell and the list goes on and on. Byron's work has been featured in CA, Print, How, Rough, Logo Lounge and Creativity.
    Outside the world of advertising, Byron is an avid painter whose work hangs in galleries in Illinois, Califorina and Texas. Reaves lives in Oak Park with his wife, 3 weiner dogs and a cat with ADHD.

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  • what folks say about me

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  • nice words

    “Byron worked on many projects for Anheuser-Busch and other clients under my group at DDB. I was always impressed by his creativity, intuition and quick turnaround. His work was always well thought out, effective and surprising. I would highly recommend Byron to anyone looking for eye-catching and stimulating branded communication.”

    -Steve Jackson, Jr., Senior VP, Global Business Director, DDB Worldwide

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    “Byron was a great guy to work for, he was the mentor I had been looking for at the beginning of my design career. Byron was always serious about the job, but also possesses that skewed perspective that just makes things work. A great balance in the madcap world of advertising. From a guy who's ideas about design were influenced early on by this captain of design, Byron is highly recommended. Can't say enough.”

    -Eric Dunlap, Web Designer, DDB Chicago

  • download my resume

    download my portfolio

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  • brandscapes

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    • Case Western Reserve University

      CWRU had become a house of brands, with each school having it's own logo and colors. We gave them a new logos, colors, custom font and standards to follow.

    • Chicago Tribune

      The inky campain was a massive under taking that included everything from broadcast, direct mail, print, outdoor and even a giant inflatable 20 foot inky.

    • big brands

      Some of the larger brands I have done award winning logos and graphic standards guidelines for.

    • Project: AI

      Artistry, one of the world’s top five largest-selling prestige brands of cosmetics presents Project: AI, the launch experience of Intensive Skincare, a new inspiring skin care category. Attendees to Project: AI experience the VIP thrill of a show reminiscent of a New York-style fashionista gala.

    • Verizon FiOS

      A complete brandscape for a new fiber-optic cable service that Verizon was introducing. We created an entire visual langauge to show how this data pipeline whould enhance peoples daily lives.

    • Cows in trees

      It is not everyday when you get to be the visual planner in such a complete and total way. Cows in Trees wanted to be an example of branding, I was lucky enough to get to be the guy the charged with realising this vision.

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  • fineart

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  • Get in touch

  • Drop me a line

  • ways to find me

    at some point you might want to send me a thank you card or a check or a pony

    w.b.reaves
    839 south taylor ave
    oak park
    illinois, 60304

    773.552.2040

    wbr@wbreaves.com

  • the twitterverse

    i am also easy to find on the interweb. it is a series of tubes you know.

    Join me to read about my adventures in chicago

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